
Adam can be reached at adam@ecosystempartners.com or by phone at 415-462-0163.
Adam can be reached at adam@ecosystempartners.com or by phone at 415-462-0163.
There’s one key concept that will allow your organization, your region, your constituency or your brand to really prosper in the next five and the next fifty years. It’s as simple as the weather and the water you drink. It’s investing in nature, and putting the living world on your map of economic growth.
Water systems, habitat for life of all kinds, even the climate itself have all been profoundly affected, and we are coming to find out that these things are not luxury items or amenities but in fact essential ingredients in our economy.
Environmental issues, not long ago seen by business as a burdensome cost are now core competitive issues. No matter what sector of the economy you work in, intractable large-scale trends in the wobbling natural world like severe and unpredictable rain and storms are affecting your costs, your customers, the way you produce your products or deliver your services, and your profits. Whether you make steel or ice cream, beverages or chemicals, clothing or electricity... whether your company picks up the trash or makes cell phones, produces movies or provides lawn care: nature is now critical to your bottom-line.
Awareness of this is growing across corporations, government at all levels, and the increasingly important environmental groups. As a partner in a private equity fund and a sustainability consultant I am continually asked in one way or another: Can we still afford to embrace the Western ideal of continuous growth and development? Do we just have to start making do with less, cutting costs, downsizing, and most of all, worrying? Is there really any way we can prosper and feel OK about it?
We are all now facing the same question: How can we continue to grow without damaging our life support systems – the ecosystems of the earth.
Business needs to know how investment of capital can help to preserve the systems that we need to draw upon and make competitive returns, in order to keep producing products and services, building factories, homes and schools. Government needs to know how to make rules that balance the value of natural infrastructure with the value of the built infrastructure. And advocates need a clear vision of what they are fighting for, not just what they are fighting against.
Since 1960, the
It’s not just the fact that there are so many of us, it’s the amount we produce and consume that’s putting the strain on natural systems. In 1960, the world Gross Domestic Product was about $7 trillion; today it is over $60 trillion. The CO2 in the atmosphere is a result of the energy we’ve used to create this incredible growth; it has been between 180 – 280 parts per million for all of human history. Today it is at 385 and increasing by about 2 parts per million each year. That may not sound like a lot, but we’re already feeling the effects, and the longer we stay over the 350 limit, the greater our risk of passing the ‘point of no return’ where change feeds on itself in ways that can’t be stopped.
We can no longer talk about setting incremental goals or revamping five year plans based on past performance. Leaders in business, in government, or in the nonprofit sector will not be able to react quickly enough to destabilizing events like aquifers running dry, extinction of species, or rising sea levels.
There are hundreds of books that describe the problems we face in exquisite detail. But most have remarkably little to say about what we should actually do. If you can make it through The Last Hours of Ancient Sunlight by Thom Hartmann, which has gotten tons of press and inspired Leonardo DiCaprio’s movie, Global Warming, you’ll find this prescription: “From that connection, that grounded place in the sacred here and now, you touch the power of life and transform yourself and thus those around you. They transform others and eventually every other living being on the planet.” His solution is to believe in new age gobbledygook.
Another, The Long Emergency by James Kunstler predicts an ongoing slow-motion catastrophe, and in the end has
And these aren’t the only ones. Some of the most intelligent and well-intentioned observers demand that we reduce the world population, eliminate poverty, stop using oil and coal, and so on, while it’s obvious that none of these things are going to happen in time to save us.
What Are We For?
Ecosystem services are the key to an affordable approach to sustainability. We're going to have to show that we can make ‘business as usual’ into a force for protecting and restoring our natural systems. To describe a way to move beyond donations and wildlife campaigns and everybody’s good intentions and put nature where it needs to be: squarely on the bottom line.
By now it is clear that success for our economy and success for our ecology are inextricably linked. We can’t talk just about supply and demand of and for commodities and consumer goods. We have to talk about supply and demand of and for the natural systems that underlie the economy, and on which we all depend.
It’s also clear that because of the conventional way we have valued nature, we’re going to be facing new forms of scarcity. It’s like we’re moving through a tunnel with narrowing walls. What we need is a new approach that lets us see the light at the end of that tunnel. We need to have a pragmatic and hopeful concept the future and how to get there. Our population is going to grow, and so is our economy, and we must balance natural systems with this growth if we’re going to remain a strong and independent nation.
Ecosystem services now provide a strategic approach for business, policy and advocacy. Unlike many 'environmental' issues, they provide more than another gloomy list of the problems you’re already aware of. It’s a concept of a new vision of wealth that includes the natural world. It’s about national security in an interdependent world. It’s about the path to a sustainable future. And it describes a practical and exciting way of getting there that will be useful to farmers and CEOs, regulators and scientists, investors and activists... all of us.
Conservationists have long been concerned about protecting wildlife, open land, and natural ecosystems. Meanwhile, environmentalists have been concerned about litter, pesticides, plastic bottles, cleaning products, energy efficient buildings, and a myriad of issues that fall into the categories of materials, energy and toxics. But it’s as if these two groups had never met each other.
What we call ‘sustainability’ is in essence the production of goods and services in a manner fundamentally aligned with natural systems. And we’ve had two different communities of advocates in the United States, each getting more educated, more sophisticated, more powerful… one working on the ‘goods and services’ part, and one working on the ‘natural systems’ part.
Sustainability is about integrating the natural world into the economy, and that’s going to require real shifts for both conservationists and environmentalists. It’s becoming clear to both camps that laws which stop the worst kinds of development and the worst impacts of business just aren’t enough anymore; after 50 years of environmental laws in America it’s no longer primarily illegal activities which are damaging the environment, it’s the combined impacts of totally legal activities.
In order to address this, we’re going to need more than new laws and regulations, more than donations from foundations or grants from the government. We need a whole new way of doing business. One that has a new kind of relationship with environmentalists, and one that is proactive about its dealings with the natural world.
We’ve developed an alphabet soup of environmental law: ESA, CRCLA, RCRA, NEPA, CWA, CAA, and so on*… and it’s clear that these laws have made an enormous contribution to our well being and quality of life. But at its core all that law said one thing, which is: stop it. Stop polluting, stop littering, stop damaging things, stop harming the environment. These laws were essential steps towards more responsible corporate behavior, but we’ve gotten to the point where new laws on top of the ones we have are hard to pass. The cost for each benefit used to be really obvious for environmental laws, but now that business and development already comply with 50 years of regulations, it’s harder to justify all the time.
And what’s worse, the way the ‘stop it’ laws work has left us engaged in an odd process of hair-splitting. Let’s say there’s a law that limits pollution of a certain kind to 10 parts per million. If the air or water emissions from my factory have eleven parts per million of the substance, then I’m a criminal, but if they have ten parts per million then everything is fine. How can this be right?
If I invest in reducing the pollution to nine parts per million, then I have costs my competitors don’t. How does this send the right signal to business?
And how did we get to the number ten anyway? It’s usually as much a result of political compromise as it is of scientific expertise. And this same process goes on all over, whether we are talking about how many housing units are allowed per acre, how many trees are allowed to be cut and how many feet from the stream, or how much CO2e** should be allowed in the atmosphere.
Environmentalists, meet Conservationists. Conservationists, meet Environmentalists. Together you have to tools to do what needs to be done: integrate ecology back into economy so the right signals get sent to the people making the business and investment decisions that affect us all.
**CO2e is “Carbon dioxide equivalent”, and is used to measure the concentration of energy trapping ‘greenhouse gasses’ in the atmosphere. This is used instead of CO2, because there are a number of gasses that trap energy, not just CO2, so to measure and describe what’s going on the amount of these other gasses are ‘converted’ to their effect as compared with the effect of CO2. So, for example, one molecule of methane (CH4) = 23 molecules of CO2, so the CO2e of an atmosphere with one CH4 and one CO2 = 24.
In a 1997 speech he gave at
This announcement got a lot of press, of course, but there was something else in the speech that was so commonplace it got no mention at all. He said, simply, “No company can be really successful unless it is sustainable… Of course, that requires a competitive financial performance.”
Everyone thought of John Browne, like they still do of CEO’s and company presidents generally, as being enormously powerful. And it’s not like he didn’t have an influence; BP was beginning to seriously invest in solar power and in 2000 the company rebranded itself with a green sunflower. But the need for a competitive financial performance trumps all the good intention in the world, even if you’re the CEO. Even if he decided to invest all the money at his disposal in solar power instead of oil exploration he would have to be fired by his Board of Directors if it didn’t turn out to be profitable.
There are structural reasons that prevent even the most powerful among us from acting alone. If we want to create an economy aligned with natural systems, a sustainable economy, we’re going to have to have structures that make it more profitable to do the right thing than the wrong thing.
Corporations are often described as blind to everything but profit, as the soul-less destroyers of the common good, or greedy institutions that are uniquely responsible for the problems of the world. But actually, the exact same structural problem applies in the public sector. Non-profit organizations too. There are rules that apply to everyone, and one of them is: If you invest too much of your resources in something that isn't valuable enough, you'll run out of money.
Adam is the President of Solano Partners, Inc., a consulting firm focused on environmental investment and conservation finance issues. Recent projects have addressed the use of conservation and restoration incentives on Trust Lands and in the Puget Sound Partnership, and the use of these incentives in Foundation grantmaking strategy.
He is a Co-Founder and previous Editor-in-Chief of the Ecosystem Marketplace, a global information service on market mechanisms and financial incentives for conservation. Adam is a member of the Advisory Council for the Aldo Leopold Leadership Program which provides training for environmental scientists from across the
Adam served as Director of the Environment Division for EPRIsolutions, a consulting firm owned by the Electric Power Research Institute. This Division of EPRI develops financial value from land and ecosystem conservation strategies for private sector clients. His team there used the sciences of ecological economics, restoration ecology and conservation biology, combined with decision analysis tools, appraisal methods and tax strategies to enable market based conservation choices.
Adam got his start in business by driving a truck and operating a front-end loader for a local composting company. He became fascinated by the whole question of economic incentives for environmental outcomes, and he ended up spending nearly ten years at Waste Management, Inc., the world's largest recycling and solid waste management company. While at WMI, he implemented programs to recycle a wide range of materials including tires, motor oil, and construction and demolition debris, as well as more traditional curbside stuff. He conceived and developed collection and marketing systems that now process and recycle over 500,000 tons of green waste each year in the
Adam lives in San Rafael, California with his wife of 20 years,
Contact Information:
President, Solano Partners, Inc.
Office: (415) 462-0163